Use AI to Plan Client Gifts & Events That Wow

Client relationships don't stop at the closing table — they thrive afterward. But keeping up with birthdays, follow-ups, and thank-you gifts can be overwhelming... unless you've got AI as your personal assistant.

In this post, I'll show you how to leverage AI to create memorable client gifts, events, and follow-ups that keep you top-of-mind (and generate valuable referrals).

Why Client Appreciation Matters

• 82% of real estate business comes from referrals or repeat clients

• Staying top-of-mind translates directly to staying top-of-list

• The best time to wow clients is after closing, when they least expect it

How AI Can Help You Make It Happen

1. Gift Brainstorming

Use ChatGPT to generate creative, personalized gift ideas based on a client's interests, budget, or life stage.

Example prompt: "Give me 5 unique closing gift ideas under $100 for a young couple who bought their first home in Burbank and love coffee."

2. Event Planning Ideas

Need a theme, venue, or invitation wording? Ask AI.

Example prompt: "Plan a backyard summer appreciation event for 30 past clients. Include food ideas, games, and a simple invite message."

3. Automated Reminders

Tools like Zapier or your CRM can alert you of:

• Home purchase anniversaries

• Birthdays

• 6-month post-close follow-ups

Pair that with ChatGPT to auto-draft a personalized message.

4. AI-Created Cards & Thank Yous

Use Canva with Magic Write to design thank-you cards or handwritten-style notes — fast.

Or ask ChatGPT to generate multiple thank-you email variations to send to a new buyer or referrer.

Real Examples of AI in Action

• Sent a birthday text written by ChatGPT and received a referral that same week

• Used AI to design a "Local Favorites" gift basket for a relocation buyer

• Planned a client picnic using a comprehensive agenda created in under 2 minutes

Bonus Tip: Build a "Client Memory Bank" with AI

Keep notes from past conversations, children's names, favorite restaurants, and other personal details.

Use AI to organize this information into a one-page "Client Snapshot" you can reference before calls or events.

Want Help Planning a Client Appreciation Touchpoint?

From gift ideas to invitation templates to message wording — I'll help you plan something clients will remember.

That's a Wrap!

Keep following for deeper dives into the tools that can help you work smarter, build better relationships, and close more deals.